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Field notes on WordPress, performance & the open web

Practical writing from our team — the things we wish more agencies talked about openly.

Featured · Performance

The real reason your WordPress site is slow (it's not the theme)

Nine times out of ten, the culprit is uncached database queries and unoptimized images — not the theme everyone loves to blame. Here's how we diagnose it.

Reese Calloway Reese Calloway · 8 min read · Jun 2026
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